We’ve been asked: “How can we be made cool, cool again?”
According to the Beer Institute, drinkers’ beer consumption has dropped from 61% in the mid-90s to under 50% this year – how can we engage the youth to discover new beer packaging?
So we started in a living room and crafted intricate video mapping and projections. A living room is an approachable blank slate for the masses.
Our immersive experience starting at a relatable baseline can hook unsuspecting viewers when reality starts distort.