How L’Oréal digests technological waves, from data to AI at VivaTech, the French beauty giant displays its innovations. Nicolas Hieronimus, the group’s boss, reveals to “Echos” his way of managing technological advances.
Two significant motion design billboards produced by SUPERBIEN showcased creative visuals embodying the forward-moving spirit of L’Oréal Groupe. Like two windows opening your eyes onto the group innovations, we created luminescent aqueous waves and explosions of color while providing information on the Beauty Groupe’s impact and reach for each of their innovations showcased at L’Oréal Pro booth.
SUPERTRIP 2022 
THE USA TRANSFORMATIVE JOURNEY 
ETAPES MAGAZINE - IMMERSIVE DESIGN 
