Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio SUPERBIEN.

A partnership between leading players known for their unique and boundary-pushing productions.

A reference in the creation of immersive experiences—particularly through iconic collaborations with luxury brands such as Cartier, Tiffany, Jaeger-LeCoultre, Chanel, Dior, and Hermès—SUPERBIEN stands out for its conceptual and production expertise, merging art and technology to craft emotionally powerful experiences.

In December 2024, impressed by SUPERBIEN’s ability to redefine the standards of high-end events and the innovative approach of founder Alex Mestrot and his partner Nicolas Gazzola, TRAIL acquired a majority stake in the company.
The transaction was carried out via SLAM, TRAIL’s fund dedicated to Sport, Luxury, Art and Music, and its platform focused on premium event experiences.

Xavier Marin, Managing Partner at SLAM:
“We are thrilled to welcome SUPERBIEN to the SLAM family. Their exceptional creativity is perfectly aligned with our strategy of partnering with companies that design and produce one-of-a-kind experiences that resonate with today’s world.”

In addition to leveraging commercial synergies within the SLAM platform to expand its luxury client portfolio, SUPERBIEN will now grow its presence across the fields of sport, art, and music.

Alexandre Mestrot, Founder of SUPERBIEN:
“I’m proud to join SLAM—a partnership that feels completely natural. I’m excited to bring my artistic vision and infuse SLAM’s universe with Superbien’s creative excellence and experience.”

Already established in Paris and New York, the studio will now expand to Monaco and internationally, thanks to SLAM’s global network, including offices in Dubai and Shanghai.

Nicolas Gazzola, Partner & Managing Director of SUPERBIEN:
“Joining the SLAM ecosystem will allow us to accelerate our international growth, creating strong synergies within the group and new development opportunities. We aim to leverage SUPERBIEN’s 15 years of expertise across the four SLAM verticals: Sport, Luxury, Art, and Music.”

About SUPERBIEN

Co-founded in 2009 by Alex Mestrot and based in Paris and New York, SUPERBIEN is a leading French creative studio specializing in immersive multimedia experiences. Its multidisciplinary team—strategists, creatives, producers, directors, creative technologists, AI artists, and more—offers a unique blend of cutting-edge skills.

From video content creation to immersive experiences in both physical and digital spaces, and interactive installations, SUPERBIEN oversees the entire production process with meticulous attention to storytelling. Their goal: to evoke powerful emotions and craft unforgettable audience experiences.

About the SLAM Fund

Launched in 2024 and managed by investment firm TRAIL, the SLAM fund supports high-potential companies in the fields of Sport, Luxury, Art, and Music, helping them grow into global leaders in their industries. SLAM follows a unique investment approach, combining TRAIL’s strong financial expertise with the knowledge and experience of outstanding experts, entrepreneurs, athletes, and artists.