Installations / Interactive Installations
ADIDAS ORIGINALS
PEACOCK SOCIETY
ELECTRIFYING PARTICLES.
On the occasion of the 2016 edition of The Peacock Society, the electronic culture festival, we had the pleasure of partnering with WE LOVE ART and Adidas.
A technological solution conceived as an augmented mirror that is a metaphor for the energy transpiring from the dancers’ bodies into a cloud of electrifying particles.
A light-filled choreography with bluish accents was displayed in real time, illustrating the spirit of Adidas Originals, a brand that definitely sticks to the skin. This interactive experience prolonged the vibrations of a now memorable moment of sharing and celebration.
Credits
Agency
We Love Art
Arti direction and interactive conception
SUPERBIEN
Video edit
Victor Gounon