Visual Content / Mapping
ALPINE
A110 R ULTIME REVEAL
ALPINE is proud to unveil the “A110 R Ultime.” This ultra-exclusive limited edition, which redefines the codes of luxury and automotive performance, is presented for the first time to a select group of clients and prestigious guests at the Atelier des Lumières.
The “A110 R Ultime” is the extreme expression of Alpine’s sportiness.
This limited edition berlinetta, with only 110 units available, is a symphony of agility and power, highlighting the brand’s expertise in performance.
The lucky owners of the “A110 R Ultime” will benefit from an unprecedented customization program, created in partnership with POLTRONA FRAU®, a symbol of luxury.
For this exceptional launch evening, entirely conceived under the artistic direction of SUPERBIEN, our SuperTeam created an immersive experience in the brand’s universe, combining digital art, immersion, and the world of Alpine.
The video mapping took guests on a unique sensory journey, making this presentation a groundbreaking and unforgettable visual experience.
A magnificent symbol of French craftsmanship, there’s no doubt that this Alpine will awaken the driver within each of you.
Credits
Client
Alpine
Agency
Black Lemon
Creative Direction
SUPERBIEN
Content Production
SUPERBIEN
Music Production
Start-Rec
Technical Team
Atelier des Lumières
Event Video Production
1718
Event Video Post-Production
Everest
Location
Atelier Des Lumières, Paris
Superbien
Creative Directors
Jean-Pierre Sastre
Artistic Director
Romain Nouhi
Lead Motion Designer
Morgan Beauvais
Motion Designers
Jean Brice Hubert, Antoine Caecke, Arnaldo Monaco, Théo Girault, Léo Mallet
Head Of Operations
Nicolas Lim
Senior Producers
Alexandra Fibigr, Natacha Simon
Junior Producer
Selma Oukrid
