Creative Tech

When winter sets in, the magic of the holidays is never far away.

It is the time for gifts and goodwill, but it is also the time when Christmas magic adorns the windows of our vehicles as well as shop windows.

To bring Audi and its prospects together, we wanted to evoke the spirit of Christmas by transforming the windows of Audi City into an impressive tactile and interactive game.

Similar to the traditional Advent calendar, it invites young and old alike to discover the German manufacturer’s latest jewels with their fingertips.

Through a 3D video concept with magical overtones simulating a window defrosting, Audi’s magic is made to shine in public.