Creative Tech

Blue Beauty Lab is an immersive experience at the intersection of science and Art.

To reach diverse audiences in new ways, a generative design installation enables visitors to create their exclusive piece of living bioart.

To advance the cause of sustainability, nature depends on science. Made by an energy-efficient biotechnology process, Life Plankton is a pioneering example. Now, brought to life within the historic walls of the Oceanographic Institute of Monaco within Biotherm’s new Blue Beauty Lab.

An experience in 2 steps:

1/ An interactive and physical playground: 

The audience is invited to play with Biotherm star ingredient, life plankton, combined with a second dermatological ingredient of their choice. Then, moving their hands allow them to play with the shape & density of the microorganism, creating a record of their creation after 20 seconds.

2/ A digital takeaway: 

By scanning the QR code of their creation, creators can give it a name and sign it, like a piece of Art. They can download it, have it on their phone, and share it on their socials network. But even better: they can add it to the live gallery of BIOTHERM samples and be part of their hall of fame!

A project for which SUPERBIEN signs the artistic and creative direction, as well as the project management and the UI/UX part. Our friend at AC3 managed all the real-time development under Notch as well as the web and mini-site development.

A big thank you to BIOTHERM for trusting us with this beautiful project.

Long-life to phytoplankton.