CARTIER INTO THE WILD
The Superbien studio has created an immersive installation for Cartier, unveiling the iconic world of the Panther, combining jewellery heritage and sensory storytelling.
(About the project)
Through a collaboration with Cartier, Superbien has designed an immersive journey dedicated to the Panther. The installation traces its aesthetic and symbolic evolution through a scenographic device combining mapping, interactive sets and multisensory experiences.
An expressive staging where mapping, materials and light reveal the metamorphoses of the Panther, between visual art and narrative power.
(Creative response)
The experience combines spatial narration and technology, with evolving environments where projections, textures and sounds reveal the many facets of the Panther. Interactivity offers visitors a sensory exploration of Cartier's visual heritage.
An immersive work acclaimed for its creativity, which reinforces Cartier's position in experiential luxury and affirms Superbien's expertise in scenography.
(Result & Impact)
Acclaimed by the public and the press, the exhibition brings together an international audience. It illustrates Superbien's ability to enhance an iconic heritage through immersive innovation and consolidates the Panther as a central figure in the Cartier narrative.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Cartier
- Creative Direction SUPERBIEN
- Video Content Publicis
- Video Projection Team Fosphor
- Structure & Decor Team Europexpo
- Sound Design Des Sons Animés
- Creative Manager Alex Mestrot
-
Exhibition Designer
Mélodie Brault
Gary Texier -
Project Manager
Caroline Gunther
Mailys Gofenson
Olivia Peyre - Producer Caroline Lachevre
- Technical Director Ivan Dazin
- Guidelines Production Julie Morel