Experiential / Scenography
Cartier
Into the wild
Cultural pop-up!
An immense thank you to Maison Cartier for inviting SUPERBIEN to participate in the cultural pop-up “Into the wild”, shown for the first time at the luxurious Art Mall K11 Concepts Limited in Hong Kong.
The installation embarked the audience into a 1000m2 immersive and experiential journey through the know-how and collections of the Maison Cartier.
The kinetic installation at the entrance, a 360-degree video mapping, the spatialized sound, and the meticulous design of each space, all combined, made this 1st date a unique and memorable experience.
A big thank you to the entire Cartier team for their long-standing trust.
Credits
Client
Cartier
Creative Direction
SUPERBIEN
Video Content
Publicis
Video Projection Team
Fosphor
Structure & Decor Team
Europexpo
Sound Design
Des Sons Animés
Superbien
Creative Manager
Alex Mestrot
Exhibition Designer
Mélodie Brault / Gary Texier
Project Manager
Caroline Gunther
Mailys Gofenson
Olivia Peyre
Producer
Caroline Lachevre
Technical Director
Ivan Dazin
Guidelines Production
Julie Morel
