Chanel has always been a visionary brand with a timeless and sophisticated vision. To reveal the new Chanel Beauty Line CHANEL N°1, a new generation of anti-aging, holistic and eco-responsible care, press and influencers were invited to an immersive sensory and innovative experience.

Using digital technologies, elegant set design, and interactive displays, we enabled CHANEL to showcase their open sky laboratory approach, worldwide expertise on Camellia, and their know-how in active ingredients’ creation by creating the overall design and handling the production of the exhibition.

The audience entered a secret room where the brand revealed the CHANEL ​​N°1 beauty line as if emerging directly from nature. In the laboratory, guests could play with interactive displays to discover the line of skincare products, make-up and scented water from CHANEL N°1. A secret table disclosed the camellia particularities in a poetic and playful way.

When entering the infinity room, visitors were immersed in a wind of red camellia petals creating beauty all around them. Next they were led down a corridor with the touch and feel of an art gallery, where Camellias were displayed like artworks. The audience then arrived in an open-air laboratory where the beauty line blossomed  through botanical experiences.

With the creativity of many talented partners, we developed an impactful, educational and interactive event inspired by the flower influence. An immense thank you to CHANEL for inviting us to collaborate in this fantastical experience.