Visual Content / Mapping

Dacia took the stage during the 2024 Paris Motor Show to transform its booth into a true mountain landscape, highlighting its brand values centered around nature and adventure.

The video content developed by SUPERBIEN features three video mapping loops, depicting natural environments that symbolize Dacia’s universe: forest, mountain, desert, sea, and city. These landscapes are carefully staged with lighting effects and an immersive soundtrack, creating an atmosphere that reflects the brand’s values: adventure, escape, and respect for nature.

The projections are designed to flow seamlessly and harmoniously, in the style of “happenings,” and are programmed to activate at regular intervals throughout the day, capturing the focus of visitors continuously. The goal is not only to present the vehicles in an innovative way but also to reinforce Dacia’s image as a brand offering users the chance to escape into nature while preserving the environment.

This video mapping project aligns perfectly with Dacia’s strategy. It’s a visual and auditory experience that allows visitors to rediscover Dacia in a new light, seamlessly blending technology and nature in a fluid and engaging way.