Visual Content / Mapping

The 2024 Paris Motor Show provided Dacia with the opportunity to showcase its commitment to nature and adventure by transforming its booth into a true sensory journey, thanks to a collaboration with the W Conran Design agency. The agency enlisted SUPERBIEN, to enhance the public’s experience through video mapping projections on various surfaces of the booth.

The concept developed by SUPERBIEN features three two-minute loops, each representing a natural environment that symbolizes the Dacia universe: forest, desert, rock, sea, and city. These landscapes are carefully staged with lighting effects and an immersive soundtrack, creating an atmosphere that reflects the brand’s values: adventure, escape, and respect for nature.

The projections are designed to flow seamlessly and harmoniously, in the style of “happenings,” and are programmed to activate at regular intervals throughout the day, capturing the focus of visitors continuously. The goal is not only to present the vehicles in an innovative way but also to reinforce Dacia’s image as a brand offering users the chance to escape into nature while preserving the environment.

This video mapping project aligns perfectly with Dacia’s strategy of associating its vehicles with moments of freedom and environmental respect, while highlighting the functional and robust nature of its models in various settings, from the wild outdoors to urban environments. It’s a visual and auditory experience that allows visitors to rediscover Dacia in a new light, seamlessly blending technology and nature in a fluid and engaging way.