Installations / Interactive Installations

For the 2023 edition of Dubai Watch Week, Hublot turned to SUPERBIEN to create a digital client experience in homage to the Hublot DNA and its Art of Fusion: The Digital Forge.

With this unique digital experience, participants can experience the magic of having Hublot’s unparalleled materials at the ready, of discovering them through touch and digital animation, and of fashioning them into a memorable timepiece in the Digital Forge. With each tailored combination, each client participates in the creative legacy of the Maison, and becomes a part of the Hublot DNA.

A core concept in the experience is Hublot’s Art of Fusion—comprising The Big Bang, or the original spark of creation; The Materials, of the highest quality and in the most unexpected combinations; and The Craftsmanship, of incomparable quality, combining machine precision with the beauty of movement. 

The experience takes place in the Infinity Room where clients arrive at the control helm of the digital infinite and summon their unique contribution in The Digital Forge, where a digital touch screen acts as a conduit for their creation. At the end of the experience, the client scans a QR code to download a digital takeaway or imprint of what they have taken part in.

An immense thank you to Hublot for choosing to work with us on such a memorable and moving digital experience!