Creative Tech

The pandemic is fundamentally transforming the work environment, as a place to create, live, and be inspired.

In collaboration with Factory, our creative team at SUPERBIEN delivered an interactive and generative piece for the Digital Factory reception area: over 55,000 sq ft space that combines tech profiles with multidisciplinary skills in anticipation of the challenges of tomorrow.

The work is inspired by the new generation of hotels and is covered by a wall of screens connected in real-time to the building.

Using the software VVVV, the graphics are generated in real-time from data related to the building activity (electricity, upload/download on the cloud, brightness level, weather,…) which makes those generative graphics unique and singular.

This art installation creates a link between the different users of the space while using the graphic codes of their company.