Visual Content / Mapping
DIOR
AFTERSHOW FASHION WEEK
TALES OF HIGH FASHION.
For Dior’s 2017 spring/summer show, Bureau Betak transformed the gardens of the Rodin museum into a majestic enchanted forest, with fortunetellers, mysterious mazes of exotic plants, mirrors and ceiling crystals.
To extend this magical experience to the after-show ball, we conceived a set of graphic tableaux in videomapping revealing the imaginative core of the collection, as in a dream.
A field of visual expression articulated around the themes of constellations and fortune-telling that invited guests to enter a phantasmagorical fairy tale.
Credits
Client
Dior
Art direction and production
Bureau Betak
Video content creation
SUPERBIEN
Video projection
ETC Audiovisuel
Video edit
Victor Gounon