For the launch of FC24, the association football-themed simulation video game, EA Sports enlisted SUPERBIEN to create another signature 3D billboard, following our smash Times Square success with Major League Soccer back in the spring of this year.

EA Sports, an indisputable leader in video game creation, delivered the brand new FC24 at the end of September 2023, as the inaugural installment in the EA Sports FC franchise. It’s a revolutionary new football video game, allowing not only for cross-league playing and transfers, but, for the very first time, the addition of women players to the Ultimate Team. With FC24, EA Sports creates room for women inclusion and co-ed playing, making this game not only a leader in technological innovation with its incorporation of HyperMotion V, but in inclusion, as well.

A big deal like this can only be announced with a bang, and SUPERBIEN knew just what to cook up for the launch. Installed in New York’s Time Square, the destination for lights, cameras, and advertising innovation, the anamorphic billboard announced the FC24 Slogan: Football is Yours, and passersby watched in awe as players ran across the field and through the screen, passing the ball to each other and into the audience as the boundaries blurred and the game extended into the city.

A special thanks to EA Sports for working with us on this spectacular billboard!