Visual Content / Mapping

Guggenheim
Gala 2021

ELEGANCE WITH KANDINSKY

For their Annual International Gala 2021, made possible by DIOR, The Solomon R. Guggenheim Museum hosted a glamorous night where attendees snaked up the museum’s long ascent to discover the exhibition on view from Vasily Kandinsky.

The Guggenheim Annual Gala acknowledge individuals who are committed to creativity, inspire our past, and invigorate our future. On this occasion, the museum honored contemporary artists Etel Adnan, Jennie C. Jones, Cecilia Vicuña, and Gillian Wearing, whose work has been or will be presented in solo exhibitions at the museum in 2021 and 2022.

From a uniquely designed color block floor, to a playful and geometric video mapping on the Rotunda, guests where immersed into a multi sensorial experiences.

We were honored to collaborate with BUREAU BETAK to create visual content that dressed up the Guggenheim Rotunda and the panoramic screen behind the poetic acoustic performance of LORDE.

Guggenheim Gala 2021
Guggenheim Gala 2021
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Guggenheim Gala 2021
Guggenheim Gala 2021
Guggenheim Gala 2021
Guggenheim Gala 2021
Guggenheim Gala 2021
Guggenheim Gala 2021

Credits

Client

Solomon R. Guggenheim Museum
Dior

Agency

Bureau Betak

Creative Direction

SUPERBIEN

Venue

Solomon R. Guggenheim Museum, NYC

Technical team

Oxygen Event Works

Superbien

Creative Director

Tom Scalabre

Producer

Caroline Gunther

Technical director

Travis Domm

Motion designer

Raphael Pazoumian
Edouard Granero
Louis Crevier

Captation & Making of

Alexandre Ayer

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Order here!