Experiential / Immersive Exhibition

In order to help customers discover Hermès’ iconic scent, SUPERBIEN created an immersive exhibition leading the audience to get inspired by the perfume: H24.

Through this experience, the audience discover the vision of Hermès: a journey of twenty-four steps that reveals several different facets through two universes: 1. the universe of the fragrance, and 2. the architectural and urban environment.

The environments emerge from each other, the natural (like ever-growing moss, indicative of scent note) growing into the concrete and brutalist (a stark, exhibition space), the room allowing for different milieux to grow and interact within the same space. Beyond morphing architecture, perfume notes are further introduced, such as clary sage, complexifying the interaction of scents in this immersive and interactive exploratory website.

An immense thank you to Hermès for their trust on this creative project.