Digital / Online Experiences
HERMÈS H24
INTERACTIVE WEBSITE
INNOVATIVE DIGITAL EXPERIENCE
Discover H24, the expression of the world in movement and the contemporary man in the world. For Hermès’ iconic scent, SUPERBIEN created an immersive website leading the audience to get inspired by the perfume: H24.
Through this experience, Nature and Technology combine in a fragrance for men. The audience discovers the vision of Hermès: a journey of twenty-four steps that reveals several different facets through two universes: 1. the universe of the fragrance, and 2. the architectural and urban environment.
The environments emerge from each other, the architectural landscapes, the natural growing into the concrete and brutalist, the room allowing for different milieux to grow and interact within the same space. Beyond morphing architecture, perfume notes are further introduced, such as clary sage, complexifying the interaction of scents in this immersive and interactive exploratory website.
An immense thank you to Hermès for their trust on this creative project.
Credits
Client
Saendwich pour HERMÈS
Creative Direction
Superbien
Superbien
Creative Director
Audrey Baldacci
Executive Producer
Caroline Gunther
Project Manager
Juliette Carroen
Artistic Director
Jean-François Descoubes
Motion Designers
Jean-Brice Hubert
Antoine Caecke
Benjamin Crochet
Joshua Catalano
Jérémy Cormier
Morgan Beauvais
Paulin Girard
Philippe Auclaire
Louis Crevier