Experiential / Immersive Exhibition
JAEGER-LECOULTRE
THE STELLAR ODYSSEY
Exploration of the Cosmos and Time
Like linking the stars in the sky to form familiar constellations, so Superbien organically connected the dots for iconic watchmaker Jaeger-LeCoultre to create a contemplative yet artistic digital experience. The opposition of science and emotion plays out balletically on a 360-degree dome in The Stellar Odyssey Exhibit.
An updated play on the classic planetarium show, The Stellar Odyssey highlights not just the majesty of space but tells the story of the universe over the course of an original 12-minute animated film – presented in 360 degrees, on a dome designed expressly for the exhibit. In this truly immersive setting, the astronomical scope of the galaxy and its dreamlike wonder are juxtaposed neatly with the concept of time and the delicate mechanics of its measurement.
The five movements of The Stellar Odyssey showcase everything from the creation of matter to lunar eclipses and the makeup of comets. In order to convey such a vast narrative, Superbien employed concise storytelling through a familiar trope – each section is presented as a travelog by a mysterious narrator, a comforting guide for the audience. A mix of figurative and abstract digital content is supported by a haunting score while the narrator seamlessly stitches together celestial phenomena, timekeeping and the legendary Maison Jaeger-LeCoultre itself.
The exhibit debuted at the Dubai Mall Fountain in 2023 and subsequently traveled the world, showcasing Jaeger-LeCoultre’s ingenious collection of celestial-inspired timepieces.
Credits
Client
Jaeger-LeCoultre
Creative Direction
SUPERBIEN
Script
SUPERBIEN
Video Content
SUPERBIEN
Venue
Dubai Mall Fountain
Report & Photography
Jaeger-LeCoultre
Superbien
Creative Directors
Audrey Baldacci
Jérémy Cormier
Head of Brand Experience
Caroline Gunther
Production Producers
Vincent Caussé
Audrey Chastanet
Content Producer
Léa Briard
Technical Directors
Stéphane Simmat
Annaick Gueguen-Briand
Technical Supervisors
Jean-Brice Hubert
Pierre Masserann
Lead Motion Designer
Jean-Pierre Sastre
Motion Designers
Benjamin Rouyer
Philippe Auclaire
Olivier Carru
Benjamin Crochet
Martin Bouffange
Rémi Paoli
Real-Time Designers
Alex le Guillou
Jean-Brice Hubert
Soundtrack
Chut on vous écoute
Copywriter
Frank Etienne
Technical Team
Novelty
Electra
Platinum
Photographer
Pause Films