Experiential / Immersive Exhibition

JAEGER-LECOULTRE
THE STELLAR ODYSSEY

Exploration of the Cosmos and Time

Like linking the stars in the sky to form familiar constellations, so Superbien organically connected the dots for iconic watchmaker Jaeger-LeCoultre to create a contemplative yet artistic digital experience. The opposition of science and emotion plays out balletically on a 360-degree dome in The Stellar Odyssey Exhibit. 

An updated play on the classic planetarium show, The Stellar Odyssey highlights not just the majesty of space but tells the story of the universe over the course of an original 12-minute animated film – presented in 360 degrees, on a dome designed expressly for the exhibit. In this truly immersive setting, the astronomical scope of the galaxy and its dreamlike wonder are juxtaposed neatly with the concept of time and the delicate mechanics of its measurement.

The five movements of The Stellar Odyssey showcase everything from the creation of matter to lunar eclipses and the makeup of comets. In order to convey such a vast narrative, Superbien employed concise storytelling through a familiar trope – each section is presented as a travelog by a mysterious narrator, a comforting guide for the audience. A mix of figurative and abstract digital content is supported by a haunting score while the narrator seamlessly stitches together celestial phenomena, timekeeping and the legendary Maison Jaeger-LeCoultre itself.

The exhibit debuted at the Dubai Mall Fountain in 2023 and subsequently traveled the world, showcasing Jaeger-LeCoultre’s ingenious collection of celestial-inspired timepieces.

JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
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JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY
JAEGER-LECOULTRE: THE STELLAR ODYSSEY

Credits

Client

Jaeger-LeCoultre

Creative Direction

SUPERBIEN

Script

SUPERBIEN

Video Content

SUPERBIEN

Venue

Dubai Mall Fountain

Report & Photography

Jaeger-LeCoultre

Superbien

Creative Directors

Audrey Baldacci
Jérémy Cormier

Head of Brand Experience

Caroline Gunther

Production Producers

Vincent Caussé
Audrey Chastanet

Content Producer

Léa Briard

Technical Directors

Stéphane Simmat
Annaick Gueguen-Briand

Technical Supervisors

Jean-Brice Hubert
Pierre Masserann

Lead Motion Designer

Jean-Pierre Sastre

Motion Designers

Benjamin Rouyer
Philippe Auclaire
Olivier Carru
Benjamin Crochet
Martin Bouffange
Rémi Paoli

Real-Time Designers

Alex le Guillou
Jean-Brice Hubert

Soundtrack

Chut on vous écoute

Copywriter

Frank Etienne

Technical Team

Novelty
Electra
Platinum

Photographer

Pause Films

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