Visual Content

Over 4 days in the spring of 2024, the 8th edition of VivaTech descended on Paris. As in previous years, it was a massive gathering of tech startups and business titans. From research and investing to gaming and AI, climate tech to mobility, companies from across 25 sectors presented, informed and entertained a record-breaking 165,000+ visitors. The accelerator-style event pushed the boundaries of how we can respond to the challenges of our modern world with the latest tools and technology at hand.

Always at the forefront of the beauty innovation space, industry leaders L’Oréal Groupe not only had new solutions and inclusive products to share but were also celebrating their 115 year anniversary. The company and all of its 37 brands are dedicated to social and environmental responsibility. This commitment to representing and serving the diversity of beauty in the world was top of mind for L’Oréal when they reached out to Superbien – for the second year in a row – to dream up a suite of digital content and 2 interactive booths at VivaTech2024.

Like shining monoliths hemming the entrance to the L’Oréal footprint, Superbien erected two giant screens showcasing a dynamic tapestry of data. Zooming in and out of individual squares in an encyclopedic “lexicon of beauty,” the Superbien motion and design teams put the spotlight on products related to creativity, coaching, diagnosis and responsibility – all with a tech-forward bent. These same visuals doubly raised awareness for VivaTech itself, being shown at the metro station closest to the conference. On the ceiling of the L’Oréal booth, the Superteam envisioned a constellation of smaller screens that formed a moving mosaic of color, brand imprints and unique facial features. 

For the interactive booths, Superbien played on L’Oréal’s strong creator economy and the power of AI, inviting visitors to become directors. In one booth, inspired by key influencers, visitors could create three different pieces of original branded content and share it to their own socials. In the second booth, users guided specialized AI to create striking and unique backgrounds for products from La Roche-Posay, Lancôme and Kérastase. 

It was a superblast helping L’Oréal communicate their narrative of unity and their vision for an equitable beauty future at VivaTech for the second time. Creating playful environments by combining striking visuals and bleeding-edge tech is a passion Superbien and L’Oréal Groupe wholeheartedly share and it was fully on display in 2024 at the biggest VivaTech to date.