LOUIS VUITTON
XMAS 3D ANIMATION
An extraordinary multi-platform animation!
Christmas arrived early for SUPERBIEN with a memorable multi-platform animation for the great Louis Vuitton House all about the magic of the holidays, and the travel luggage that takes us to our loved ones to cherish these special moments.
November 1st chimes in the beginning of the most magical time of the year: Holiday Season! What better way to celebrate and illustrate the joy of giving and coming together than an enchanting animation all about Louis Vuitton’s travel retail. We were thrilled with the opportunity to work with the legendary brand on a creation all around their travel retail, Louis Vuitton’s Wondrous Workshop.
The tale centers around the main character Vivienne, a charming creature in the shape of the brand’s signature cherry blossom. Her travel trunk opens to her still fast asleep, and as it further reveals the interior, the elaborate setup of the workshop is laid bare. After she awakens, she plans, distributes, and takes part in the assembly of dreamlike toys, bags and trunks of all sizes.
Vivienne and her friends are hard at work creating these gifts and luggage items that bring together through the act of giving and that of traveling to loved ones to celebrate.These elaborate animations—recalling the wonder of the classic claymation Rudolph the Red-Nosed Reindeer and the gift of giving in countless other Holiday classics—are presented around the world on billboards big and small, and even inside a Christmas tree!
A special holiday thank you to Louis Vuitton for inviting us to collaborate on this truly memorable multi-platform animation, and the happiest of holidays to you all!
Credits
Client
Louis Vuitton
Creative Direction
SUPERBIEN
Superbien
Creative Director
Jean-Baptiste Guesdon
Executive Producer
Baptiste Perrier
Producer
Ombeline Vautelet
Film director & Lead Motion designer
Jean-François Descoubes
Creative team
Multiply Studio