Digital / Online Experiences
Mcfly & Carlito Challenge
Red Bull
Enter digitally into the crazy challenge of the two YouTubers Mcfly & Carlito made possible by Red Bull.
More than a year after the victory of Inoxtag and Michou on “YouTube Warrior”, the show of confrontation between YouTubers, Mcfly and Carlito took up the challenge imposed by the winners: to cross the Mediterranean sea by oar.
At first it seemed impossible but as they love challenges, they accepted! It took them 2 days and 17 hours of effort (plus some cramps and blisters on their hands)!
We created an online platform to discover their preparation and track their journey. Fans were able to watch live videos and send them supportive messages along their way while also discovering the traveling MAP in real-time. Our visual content team developed their small ship in 3D so the audience could understand their crossing conditions with a lot of fun!
Congratulations to Mcfly & Carlito and their amazing fans!
