Experiential / Immersive Exhibition

In July 2022 in the sweltering New York heat, we partnered with SERVAIRE & CO. to design a refreshing and thirst-quenching immersive experience for Patrón’s most sought after expression of nature’s sublime, the prestigious tequila masterpiece Patrón en Lalique: Serie 3.

Spanning from tasting experience to expansive 360˚ video mapping, we provided Patrón a platform to detail their minutious path to exacting and exquisite mastery and craftsmanship via different dreamlike mediums, forms and sensations.

The global experience was provided in a salon-style setting with nooks reserved for socializing and designated experiences, propagating a sense of collective journey as Patrón’s multi-sensorial storytelling unfolded. When the guests accessed the cocktail lounge, they were provided with a golden ticket, granting access to a taste of the rarest Lalique bottle.

After having a cocktail and mingling in the lounge, the audience was called into an immersive room covered by video mapping, followed by an exploration of the revolutionary artistry of the brand with a museum-experience display and presentation.

Patrón en Lalique: Serie 3 is the elite union of French crystal master Lalique and Patrón, a creative dialogue between the two brands’ dedication to their crafts, the spirited emulation of two luxury worlds and visions, creating the greatest tequila in the world.