SAUDI SKY PAVILION
REVEAL
In 2019, the Kingdom of Saudi Arabia took over the grounds where the Expo2020 was going to be built for an exciting 30 minute showcase of what was to come.
SUPERBIEN was asked to generate an enrapturing video for the big reveal of the Saudi Sky Pavilion, a multifaceted space that includes the Palm Garden, an audience square, an exhibition space, and a business plaza.
The presentation, with 300 people in attendance including Saudi and Dubai ministers and VVIPS of the regions, expanded on the central theme wherein Saudi Arabia situated itself for Expo2020: Opportunity; “Opportunity is at the heart of development, ensuring that new horizons are opened to individuals and communities to help them meet their current needs and aspirations.
Expanding on this were the notions of culture – with its prolific history and contemporary relevance, ambition – with new cities, technological advances and alternative energy, and innovation – as a hub for today’s thinkers dreaming of the future), together fueling the Saudi Arabia of tomorrow.
The video is sending an iconic image to the audience about the Kingdom’s expansion and future vision as well as demonstrating its commitment (the first country to do so) to UAE’s Expo2020.
Credits
Client
Richard Attias & Associates
Creative Direction
SUPERBIEN
Superbien
Creative Director
Rémi Paoli
Producer
Agnès Bosment
Project Manager
Salma El Fathi
Motion Designer
Olga Studio
Music
Start Rec