Creative Tech

For the 12th edition of the Saut Hermès, SUPERBIEN developed a participative digital experience on the theme of horse riding.

This experience generated a playing and joyful animation produced simultaneously by several participants at once, and was accessible to people remotely via social media as well as the Saut Hermès website. Poetic, the animation for The World of Pegasus surprised and enthralled the audience, acting as a convivial and warm parenthesis for the event and transmitting the values of the House.

Children were invited to create their own Pegasus, and, once the drawings were complete, they were fed into an ingenious device that magically sent them onto the projected animation, joining the family of mythical horses populating the projection (and the website). 

The family-oriented experience took place in the Grand Palais Éphémère, where Le Saut Hermès is set to take place for three years (2022 to 2024). This significant move shows a contemporary shift for the brand, moving from the historical and architectural significance of the main building to the newer, modern building with light wood, natural light and midnight blue textiles.

Le Saut Hermès is a public relations and public image event, but first and foremost a CSI 5* sports event, and a destination for all those passionate about or interested in horse riding. It allows Hermès to invite their best clients and friends of the House, people that know the brand well; it also also for recruiting and to help those who are less familiar with the brand get to know them better. For many, it’s their first contact with Hermès.