SEPHORA: ILLUMINATION

Sephora Canada and Superbien present an immersive installation in Toronto, celebrating the universal beauty of all skin tones.

(About the project)

Launched during Indigenous Peoples' Month, the ‘Illumination’ installation pays tribute to the diversity of skin tones and identities. Developed with Zulu Alpha Kilo and Wondermkr, this sensory work embodies Sephora's commitment to inclusive beauty.

Client Sephora Canada

Superbien creates an immersive, interactive space that responds to movement, where constellations and sounds evolve according to the presence of the audience.

(Creative response)

At the heart of a semi-transparent cube, visitors trigger a real-time visual work via Lidar technology. Bodies become a source of transformation: constellations of skin appear, accompanied by spatialised sounds. A poetic audiovisual creation made possible by TouchDesigner, Notch and Studio Start-Rec.

A sensory and inclusive experience praised for its artistic and technological approach to diversity.

(Result & Impact)

‘Illumination’ has become a powerful symbol of Sephora's commitment to inclusion. The fluid interaction and immersive scenography had a strong emotional and social impact on visitors and the communities involved.