LOUIS XIII:
THE WHEEL OF THE CENTURY
Louis XIII entrusted Superbien with the design of an immersive retail device embodying the richness and timelessness of its exceptional cognac.
(About the project)
To enhance the brand's universe in retail outlets, Superbien designed a kinetic and visual installation around a motorised platform. This creation captures the essence of Louis XIII cognac: the movement of time, transmission and timeless elegance.
Superbien has designed a moving display case that combines kinetic art and light to reveal the iconic Louis XIII decanter.
(Creative response)
The installation is based on a rotating circular platform, where light and mirrors amplify the perception of the decanter. The whole evokes a vortex, symbolising time and precision. This captivating retail installation reinforces the prestige of the product while modernising its display.
A premium activation that catches the eye in-store and enhances the image of Louis XIII among an international clientele.
(Result & Impact)
This elegant visual display enriches the customer experience and generates interest in the brand. By highlighting Louis XIII's values of heritage and innovation, it becomes a strong point of contact in the retail environment.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Louis XIII
- Creative Direction Superbien
- Venue SKP Beijing
-
Creative Directors
Alex Mestrot
Jeremy Cormier - Head of Visual Content Agnès Bosment
- Executive Producer Marie Scrignac
- Producer Louis-Xavier Ambroise
- Creative Technologist Carlos Bremont
- Project Manager Gabriel de Montrichard
- Technical Director TETRO
- Motion Designer Joshua Catalano
- App Development Losmo
- Light Design Athom Design