Visual Content / Mapping

In the Spring of 2024, Tiffany & Co. – one of the oldest and most innovative high jewelry houses in the world – launched Tiffany Wonder, a special immersive experience at the Tokyo Node Gallery, perched on the 45th floor of Toranomon Station Tower. The multimedia exhibition showcases over 500 physical pieces of fine jewelry and historic stained glass, plus rare diamonds and heritage designs. 

To compliment the objets in situ, Tiffany & Co. tapped Superbien to develop and produce digital content and sound for a unique projection mapped space. Superbien was thrilled to help highlight the elevated elegance and uplifting sensibility that embodies Tiffany.

With a history as long and rich as Tiffany & Co.’s, it might have been a challenge to decide what moments, designs and aspects of the jeweler’s output to spotlight, especially in a 5 minute piece. But using fluid storytelling and composing a tableau of distinct tropes and themes, the Superteam was able to foster not only greater brand awareness but a strong sense of drama and playfulness. Through ten distinct chapters, ranging from the underwater creations of Jean Schlumberger swimming over the ocean floor, to the iconic Bird on a Rock flitting through a Japanese landscape, rendered as if in stained glass, the theme of transformation and Tiffany’s own mailability across decades played out organically. The motifs of nature, scale, brilliance and exploration are strung together throughout the experience like points in the persistent constellation of Tiffany & Co.’s most enduring values – craftsmanship and unbounded imagination.

Superbien wanted to underscore the inventiveness and ingenuity that Tiffany & Co. has embodied since 1837 and to conjure up viewers’ own imaginations in turn. In order to stoke that sense of connection and emotional response, the Superteam needed to maximize the architectural possibilities inside the immersive environment. In a quarter-sphere with nearly 50 foot ceilings and one wall of shaded windows, the motion, production and creative teams had to work together closely to marry the content with the technical and problem solve elegantly. Over many exacting storyboards and exceedingly careful mapping and calibrating of the room’s fractal surfaces, Tiffany Wonder came to dazzling life. 

By taking direct inspiration from Tiffany & Co.’s breathtaking designs and the house’s equally remarkable creative process, Superbien brought just the right tone to Tiffany Wonder at the Tokyo Node Gallery. Through carefully considered concept development and close collaboration with Tiffany & Co., the Superteam executed a refined, expansive and beautiful collection of visual content that provided an ethereal echo of the history and storied works exhibited throughout the rest of the installation.